What
According to research from AAA Travel, 75 percent of Americans would consider working with a travel advisor to plan their vacations, while some 27 million U.S. travelers are actively planning to work with an advisor within the next year. Most Americans say they would use an agent for an international trip.
Why It Matters
The research is good news for travel agents, and it also reveals the most compelling reasons to work with advisors. According to survey results, travel professionals would be wise to highlight how they can add value to trips; ensure a smooth experience on more complicated and expensive trips; provide stellar recommendations; and arrange special activities and experiences.
The Details
AAA Travel
www.aaa.com
