Adding to the growing list of record-breaking sales figures reported by cruise lines during this year’s wave season — including from AmaWaterways, Carnival Corporation brands and Royal Caribbean International — is Scenic Group, the parent company to Scenic Luxury Cruises & Tours and Emerald Cruises.
In January 2024, the company surpassed its previous sales record (from January 2020) by a whopping 67%. Most reservations were made for 2024, followed by 2025 bookings.
“The exceptional January bookings are a testament to the unparalleled experiences we offer across our fleet,” said Ken Muskat, managing director of Scenic Group USA. “This milestone not only reflects our team's hard work and dedication, but also the confidence and desire for travel that our guests are demonstrating. The robust start to 2024 signals a promising wave season ahead.”
The exceptional January bookings are a testament to the unparalleled experiences we offer across our fleet.
Leading the record bookings for the luxury Scenic brand is its “Rhine Highlights” all-inclusive river itinerary, and the line’s ocean-going Scenic Eclipse polar expeditions were most successful in the Arctic. Meanwhile, for corporate cousin Emerald Cruises, its upscale river “Danube Delights” route resonated most, along with Caribbean sailings for its yacht product.
