Begun in 1968, Preferred Hotels & Resorts Worldwide is a joint marketing and stock effort between select independently owned and operated luxury hotels.
Preferred Hotels sets itself apart from other joint-marketing efforts in the hospitality industry with its Standards of Excellence Program. Every year, each Preferred property receives an unannounced 1,600-line-item inspection in order to enhance property image and improve guest satisfaction.
Preferred Hotel Group represents several hotel brands: Preferred Hotels and Resorts, Preferred Boutique, Summit Hotels and Resorts, Sterling Hotels, Historic Hotels of America and Preferred Residences.
Preferred Hotels & Resorts recently added the I Prefer membership program. Cardholders are eligible for room upgrades (based on availability), early check-in and late checkout, complimentary high-speed Internet access, members-only Web site, hotel-specific local benefits and more.
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