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Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part two in the series, travel advisors can learn all about how to get on TV, and why it’s the best marketing tactic a small business can employ.
Vacation Planners International’s Jenn Lee, Gifted Travel Network’s Vanessa McGovern and ASTA’s Erika Richter — all experts in media relations — offer tips, advice and beyond.
This episode is sponsored by the Globus family of brands.
Theme song:
Sock Hop by Kevin MacLeod (License)
See omnystudio.com/listener for privacy information.
Credit: 2024 Jenn MartinnsResources Mentioned in This Episode and Related Reading
- Email Jenn Lee and ask for her step-by-step process for pitching the media
- Connect with Vanessa McGovern on LinkedIn
- Email Erika Richter, join the ASTA Member Lounge on Facebook and find ASTA’s educational opportunities online
From TravelAge West:
- Travel Advisor Conference: ASTA celebrates AA win, pushes VTA certification
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.
About Your Hosts
Emma Weissmann is the Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
