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Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.
Thanks to our friends at Key to the World Travel for helping us solicit travel advisor questions this season.
This episode is sponsored by All-Inclusive by Marriott Bonvoy.
Theme song: Sock Hop by Kevin MacLeod (License). See omnystudio.com/listener for privacy information.
Credit: 2023 Jenn MartinsFurther Resources and Related Reading
Christina Vieira on Instagram and Facebook
Magic Made Simple, which helps travel agents set up systems, online and on Instagram
From Magic Made Simple,just for Trade Secrets listeners: Six workflows to automate
From TravelAge West:Gifted Travel Network’s luxury travel symposium on the rivers
Christina Vieira’s five Rs:
- Recognize
- Recommendation
- Relate
- Respond
- Request
Resources Mentioned in This Episode:
- Simon Sinek’s TED Talk
- “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller
- ActiveCampaign
- Zapier
- LeadPages
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.
About the Hosts
Emma Weissmann is the Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
